<3 Gemini Cosmetics <3

<3 What is my plan for Media Campaign? / Purpose and outcomes <3

• My plan is to promote a new cosmetic brand that will be custom made by myself. In order to do this, I will have to design a logo with possible tagline, social media posts, and custom made products. I will also try to make all of these as realistic as possible.

• The purpose for this designed brand is to allow people to express their individuality, with the outcomes being that the brand looks realistic and fun.

<3 Who are my Target Audience / What platforms will I use? <3

• My target audience will be for anyone who enjoys makeup, regardless of age or gender.

• Social Media, such as Instagram & Twitter

<3 My Plans so far <3

• I have decided that the name for my custom cosmetic brand will be 'Gemini Cosmetics'. The idea behind the name came from Gemini being my star sign, followed by cosmetics. I wanted the brand name to sound pretty.

• The products that I have already custom made so far, include an eye shadow palette with 10 different shades which I am named 'Gemstone', and a variety of different makeup brushes including blush, eye shadow, and foundation with the custom logo located on the front. other things that I have already custom made include a Instagram account showing off the different products using pictures.

<3 Tagline, Custom Logo, & Font <3

• I have decided that the tagline for Gemini Cosmetics will be 'Express your unique side', I chose this tagline because it holds a creative element

• Here is the custom logo that I have decided to use for 'Gemini Cosmetics'.

• The picture in more detail includes a woman with two heads which is suppose to signify the symbol for Gemini, which is The Twins. I chose to use this logo for Gemini Cosmetics because it relates to the title of Gemini, and the colours make the logo look eye-catching, and suitable for a cosmetic brand.

Link for picture is down below :

https://www.istockphoto.com/vector/gemini-zodiac-sign-artwork-beautiful-girl-face-horoscope-symbol-star-sign-vector-gm1132098070-299983279

• The font that I will use for Gemini Cosmetics will be Bunya. I decided to use this font because I thought it looked fancy.

https://www.dafont.com/search.php?q=Bunya

Here is the link for how I found the Bunya font

<3 Background for Makeup Products <3

• Here is the background that I have chosen to showcase the makeup products. I chose to use this background because I liked the colour, and also the aesthetic.

https://unsplash.com/s/photos/purple-clouds

<3 Instagram Account <3

• On the Left, you can see my instagram account, and its popularity / followers are increasing

• On the Right, there is an example of one of the instagram posts on my account. As you can see, I have included a price for the product and also included hashtags. I am using hashtags in my post in order for the product to increase in popualrity.

<3 My Products <3

Here are all the products that I have included in my brand so far.

The products consist of :

• Eyeshadow Palette (Open and Closed)

• Silver Glitter Highlighter

• Hot Pink Beauty Sponge

• 4x Bubblegum Lip Gloss

• Peach Blush

• 4x Contour Shades

• 5x Unicorn Makeup Brushes

<3 App I used Similar to Photoshop <3

Piscart

https://picsart.com/

<3 Instagram / Twitter Account <3

https://www.instagram.com/geminicosmetics3/?hl=en

https://twitter.com/GeminiCosmetic5

Here are the links for my instagram and twitter accounts

<3 Custom Font <3

• Here is the custom font that I have used fror my Instagram and Twitter account, the website that I used is Fancy Text Generator

• I chose this particular font because it looked sophistcated, and that is what I want my campgain to look like

lingojam.com

<3 Logo Update <3

• The logo for Gemini Cosmetics now has a title

• The font for the logo is called 'Strong'

<3 Bio add on / Follower Increase <3

• To make my social media accounts more realistic and informative, I added a custom bio with information about the cosmetic brand.

• I chose to include information such as 'Cruelty Free' because I want my custom cosmetic brand to not test on animals as I am against animal cruelty.

• And also 'Vegan' because vegan products are said to be better and more safer than ordinary makeup products, so I know that this would catch the audience's attention.

<3 Story Highlights <3

• My Instagram account for Gemini Cosmetics now has its own story highlights, I decided to do this to give the account a more realistic and professional look. As you can see, my follower list has increased to 42 after I posted the 7x brushes post, this indictates that my instagram page is slowly increasing in popularity

<3 Social Media Updates <3

• So far, my follower list has gone up to 44 and I have 2 secret admirers

• Looking over my brand, I have decided that I needs to be expanded more. In order to do this, I am going to advertise my brand on different billboards, and also make some custom merch, including T - shirts and bags. mainly T - shirts and I will complete this using Renderforest.

<3 RenderForest Work / Billboards <3

<3 T - Shirt Merch <3

<3 Bag Merch <3

(ALL MERCH HAS BEEN ADDED TO MY INSTAGRAM)

<3 Reels <3

• My first instagram reel for Gemini Cosmetics is finally up. The reason behind this , was to increase followers.

• Secret admirers have increased.

<3 Reel Update <3

• As you can see, the views from the reel has increased to 14 views.

<3 Social Media Updates <3

• My follower list has increased to 53 followers, this was due to the new posts on my account and this was due to my two new products

<3 NEW PRODUCTS <3

• Black Luxury Eyeshadow Palette / Extraterrestrial Eyeshadow Palette (BOTH £20.00)

<3 Schedule <3

For my next plan, I am going to make a tik tok slidehsow of all the proructs that I have made so far. The reason why I have chosen to do this, is to show the audience what my brand entails

<3 Twitter Posts <3

<3 Final Evaluation <3

<3 Why did you do what you did? <3

• I chose to do a makeup campaign because I enjoy the activivty of makeup,

• I chose to show the price of products so that the audinece would know how much everything cost

<3 Was the campaign effective? , What could have been done better?, WWW? <3

• In my opinion, yes. I think it was effective becaue of the increase of followers from the progress of weeks and posts

• The one thing that would've made my campuagn even better is that I should've kept up with times and dates.

• The things that went well in my campaign include the realistic look that the products and the social media have, and I also think that th epricres for the products were realistic

<3 How successful was the campaign, Which media worked well?<3

• In my opinion, I think my campaign was sort of successful, it looked realstic and the followers increased neralry every week. But, I will say I think I needed to do more posts.

Did you achieve the intended purpose?<3