<3 Fanta Advert <3

Rationale :

Advertising Strategy / Target Audience

= My strategy is to sell the product,

= My target audience is going to be towards teenagers (13 - 19 yrs)

USP (Unique Selling Point)

= I don't really have one

Tagline / Idea

= 'Zero Sugar Full Taste' I took inspiration towards the label on the drink

Colour Shades :

Original Poster :

Mood Board :

= The reason why I went for an ice theme and not the original orange shade, is because I wanted to be unique.

= I used orange letters, because that is the original colour for Fanta

= I went for an ice theme because it has connotations with the colour blue