<3 Radio Analysis <3

1. Radio advert (Snickers)

What do you HEAR?

= People telling stories of saying stupid things.

What might this MEAN?

= The ad is about the buyer, not the seller. They present a problem then position their product as the answer. Snickers satisfies your hunger and gets you back to your best.

What is the technique used? :

= The advertising technique that they are using is Humour.

2. Radio advert (O2 family)

What do you HEAR?

= People asking questions about parenting, and a voiceover.

What might this MEAN?

= 02 are trying to solve your problem. You as the audience explain your insecurities as a parent, and O2 will show off their product as the answer.

What is the technique used? :

= The advertising technique that they are using is Empathy.