Chocolate Advert <3

In this blog, I will be showing you my Mars Chocolate Advert

Research :

Mars, commonly known as Mars bar, is the name of two varieties of chocolate bar produced by Mars, Incorporated. It was first manufactured in 1932 in Slough, England by Forrest Mars. In its British version the bar consists of caramel and nougat coated with milk chocolate. An American version of the Mars bar was produced which had nougat and toasted almonds covered in milk chocolate; later, caramel was added to the recipe as well.

The American version was discontinued in 2002, then revived in a slightly different form the following year under the name "Snickers Almond".

United States :

In the United States a Mars bar is a candy bar with nougat and toasted almonds coated with milk chocolate. The same candy bar is known outside the United States as a Mars Almond bar. Originally it didn't have caramel, but at some point caramel was added to it.

It was discontinued in 2002, relaunched in January 2010, discontinued again at the end of 2011, and relaunched again in September 2016 by Ethel M. Chocolates.

In 2003 the company introduced a replacement called Snickers. It's similar to the Mars bar, containing nougat, almonds, caramel, and a milk chocolate coating, although there are some differences. For example, the almonds are in smaller pieces in Snickers Almond than in the Mars bar.

The European version of the Mars bar is also sold in some United States grocery stores.

Spinoff products :

• Mars Delight (discontinued in the UK as of 2009)

• Mars Choc Brownie

• Mars Extra Chocolate Drink

• Mars Active Energy Drink

• Mars No Added Sugar Drink

• Mars Ice Cream bars

• Mars Midnight Ice Cream bars

• McVities Mars Mini Rolls

• Mars Biscuits (Australia and the UK)

• Mars Pods (Australia and New Zealand)

• Mars Rocks

• Mars Planets

• Mars Mix

• Mars Frozen Dessert Bar

• Mars Protein – A mars bar with less sugar and added protein, this comes as a 50g size. Packaging claims "More protein, 40% less sugar" to a normal mars bar.

Advertising technique and Audience Appeal :

I am going to use Pathos

My target audience will be Teens / Young Adults (13 - 17)

Slogans :

'Out of this world Taste'

'It gives you life'

'Ready to attack your taste buds'

Planning sheet advert_chocolate 1 (3).pdf

Download PDF • 815KB

Mood Board V1 :

Changes I have made to my Mood Board :

Copyright Image :

Fair Use Copyright Image log (2).docx

Download DOCX • 14KB

Mock Ideas 1 :

Mock Ideas 2:

Mock Ideas 3:

I have decided to choose Mock Idea 3, however I will have to change the picture size, because it has to be a portrait poster.

Final Product :

The name of the font I used :

https://www.fontsquirrel.com/fonts/special-elite

Final Review :

How you applied persuasive techniques? (Donald Gunn, Ethos, Pathos, Logos)

Yes, I have used Exaggeration, and Pathos in my tagline (Out of this world taste).

With the symbolic codes of

How you used technical codes?, e.g. composition and elements used, e.g. image, text

Using an image of Mars as a background

What have you put on the advert and WHY?

In the background, there is a mini zoomed up picture of Mars with earth in the background, I waned to link this to the chocolate bar and the tagline. The main object in the poster is a mars bar, and I have also put the logo in the bottom right corner to make the poster look more realistic

Who did you say you were appealing to in your research?

I am appealing to Teens / Young Adults (13 - 17)

How have you done this? (Check you have Detailed Brand research)

The application of advertising conventions :

Does it look like an advert? What would you need to do differently if not?

Yes, I think it looks like a realistic advert.

PhotoFunia :

VHS Style :

Does it work to advertise your product to your Target Audience?

(Check your Research, are you clear about the demographics age, status, gender, lifestyle Mainstreamers, Reformers, Suceeders, Aspirers)

How do you know that your advert will appeal?

Ask your target audience and get some Feedback.

(Survey/ focus group questions, you can do this by posting on your social media page and ask your friends/family in the correct demographic or by taking a copy of your advert on your phone and asking your demographic about your advert)